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Circulation
For businesses whose success depends on being recognized by cake decorators, American Cake Decorating is the ideal vehicle for promoting products and services.
ACD readership is more than 16,000 decorators hungry for information about techniques, equipment, and supplies for making cakes faster, easier, and more beautiful.
From a marketing perspective, we know that cake decorators can be a hard group to define and reach. The American Cake Decorating advantage provides advertisers with a receptive audience, which anticipates the arrival of every issue.
Growing Readership
ACD circulation continues to grow due to the following subscription marketing efforts:
Launch and distribution of the "mini-magazine"—our FREE
TASTE offer
Strategic online partnerships and networking
Retailer "bulk sales" distribution program
Sponsorship of cake decorating conventions, workshops,
and competitions
Participation in professional associations
Targeted list rentals of pastry chefs, bakers, and culinary schools
Passionate ACD Readers
Readers have been decorating cakes for an average of 7 years, with 21% decorating for 20 years or more.
97% plan to purchase at least one cake decorating product in the next 12 months— i.e. baking supplies/bakeware, fondant/fondant tools, structural supplies, gumpaste, and presentation products.
84% access the internet daily and 88% have used the internet to purchase cake decorating products.
Readers spend an average of 1.7 hours reading each issue.
Readers share each issue typically with one other person, doubling ACD's number of readers.
98% save every issue for reference.
Source: 2008 ACD Reader Profile Survey conducted by Readex Research.To view the eSurvey Summary, click here.
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