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American Cake Decorating 2015 Editorial Overview

In 2014 we delivered more tutorials and more insight on the industry than every before and for 2015 we’re introducing a few new columns. But the biggest news is the addition of our fully integrated digital edition—it offers opporutnities for photo galleries, extended interviews, recipes and much more. Here’s a run-down of what we include in every issue, as well as what to expect for the coming year:

Test Kitchen: We ask an experienced baker, cake designer, chocolatier or sugar artist to try out a new piece of equipment, tool, ingredient, etc., as they document their process to share with our readers.

Business-Minded: Insight into the issues facing small- to mid-sized business owners including marketing, hiring, pricing and more.

Profile: An in-depth look at a key individual, with commentary on how they built their business, what challenges they faced and what they plan for the future.

Share Your Love: Short interviews with two sugar arts professionals on their current inspiration.

Madeleine: A “stream of consciousness” interview with a sugar arts professional on their taste and flavor memories.

Sweet Science: A more technical take on a specific ingredient or process that is critical to the success of any cake, pastry or baked good.

By the Book: Similar to Test Kitchen, instead here the contributor takes on a new release, trying out a project, method, technique or recipe from the book to share with readers.

In My Kitchen: We talk to a cake/pastry/baking creative and ask to take a look inside their kitchen—personal or professional—where they can share what’s in their pantry, their refrigerator, their tool drawer, or what’s on top of their counter, on their bookshelf, etc.

Work Station: Announcements of new products that have caught our eye at shows or through press releases.

Last Bite: A beautiful cake/dessert photo and recipe to close out the issue.

Plus: Every issue contains a showcase featuring individual design projects, a trend feature, tutorials, reports on shows or other events in the cake/pastry/sugar arts world, recipes and


NEW FOR 2015:

Taste Test: To encourage readers to experiment with flavor, each issue will feature a single ingredient handled simply, paired for a classic combo and experimented with.

Color Story: A look at trending colors and fresh takes on combining colors for today’s sophisticated cllientele.

Issue Themes & Deadlines for 2015:

January/February
Theme: Whiter Shade of Pale (white and neutral designs)
Editorial Close: October 24, 2014

March/April
Theme: The Cake is a Lie (trompe l’oeil & sculpted/novelty designs)
Editorial Close: December 19, 2014

May/June
Theme: All That Glitters (metallic designs & accents)
Editorial Close: February 27, 2015

July/August
Theme: One-Tier Wonders (Lambeth, nirvana and other specialties)
Editorial Close: April 24, 2015

September/October
Theme: A Different Bite (non-cake desserts and treats)
Editorial Close: June 26, 2015

November/December
Theme: Holiday Desserts (From Thanksgiving through 12th Night)
Editorial Close: August 21, 2015

Email us if you're interested in contributing—we’d love to hear from you. We're always looked for experienced professionals to share their insights, skills, designs and more. Each issue includes so many ways to participate!

GROWING READERSHIP
ACD circulation efforts continue to grow and include some of the following marketing efforts:
• ACD attending cake decorating shows/events in order to reach new professionals and enthusiasts
• Social media efforts on Facebook and Twitter
• New website to launch in 2015
• Participation/Sponsorships in professional associations & organizations
• Targeted email list building and rental
• Retailer Bulk Sales copy program available
• Monthly SLICE newsletter keeps readers updated and interested

CIRCULATION
For businesses whose success depends on being recognized by cake decorators, American Cake Decorating is the ideal vehicle for promoting products and services.
ACD readership is made up of thousands of decorators hungry for information about techniques, equipment and supplies for making cakes faster, easier and more beautiful.
From a marketing perspective, we know that cake decorators can be a hard group to define and reach. The American Cake Decorating advantage provides advertisers with a receptive audience, which anticipates the arrival of every issue.

PASSIONATE ACD READERS
• Our average reader has been decorating cakes for seven years, with 21% decorating for 20 years or more
• 97% plan to purchase products in the next 12 months (i.e. baking supplies/bakeware, fondant/fondant tools, structural supplies, gumpaste and presentation products
• 84% access the Internet daily and 88% have used the Internet to purchase cake decorating products
• Readers spend an average of 1.7 hours reading each issue
• Readers typically share each issue with one other person, doubling ACD’s number of readers
• 98% save every issue for reference

ACD ONLINE PROPERTIES
ACD welcomes over 23,000 average visitors per month. Positions are available on the Home page, Featured Product page and more.
Featured Product
Have a new, seasonal or tried and true product you want to promote? Try our Featured Product tab on the ACD website. All we need is images (video if you like) and some copy describing the product. This will be placed on the website for one month.

Sweet Deal
A nice size ad prominently placed on the home page featuring your promotion of the month.

Opportunities also available on the How-To, Inspirations and other pages. Contact your account executive for details.

Slice e-newsletter
Logo and Link
Slice reaches more than 25,000 dedicated professionals and enthusiasts each month. Blasts out the second Tuesday of every month.

E-Spotlight
Exclusive advertising in an eblast. Only your company ad is sent to our list of electronic subscribers.

PRINT AD GUIDELINES
All ads must be supplied as digital files in PDF/X1 format. Any ad materials supplied in any other format may be charged production fees. This includes ads supplied as JPEGs, ads with incorrect color formatting and ads with incorrect font formatting. ACD is not responsible for the reproduction of any ads not supplied in the approved format. All materials must be supplied at 100% of the finished ad size. All colors must be set as CMYK.

If you need assistance creating an ad an ACD staff designer can create an ad for a minimum production fee of $250.

PRINT AD SPECIFICATIONS
Trim size: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.125” x 10.875”
Full page live area: . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.625” x 10.375”
Full page bleed:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.375” x 11.125”
Spread live area: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15.25” x 9.675”
Spread bleed: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16.75” x 11.125”
Half page horizontal:. . . . . . . . . . . . . . . . . . . . . . . . . . . 7.125” x 5”
Half page vertical:. . . . . . . . . . . . . . . . . . . . . . . . . . . 3.475” x 9.875”
One-quarter page: . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.475” x 5”
One-sixth page: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.475” x 3.3”

WEB AD SPECIFICATIONS
Button ads: 100 x 120 pixels
(1.389“ wide x 1.667“ tall)
Skyscraper ads: 100 x 360 pixels (1.389“ wide x 5“ tall)
Premiere ads: 300 x 270 pixels (4.167“ wide x 3.75“ tall)
Images should be 150 dpi, saved as JPEG or .gif files.
How to: Text must include ingredient/product list, plus detailed step-by-step instructions; photos: at least 600 x 715 pixels (main image), plus up to 15 how-to “steps., photos sized at least 353 x 315 pixels

MONTHLY SLICE ENEWSLETTER MECHANICAL SPECIFICATIONS
Side banner ad: 216 pixels wide by 96 pixels high, 72 dpi
Sending Materials: Ads can be emailed to your account sales representative. Please identify/label your materials with your company and ad insertion issue date.


 



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